STYLE INDEX: NET-A-PORTER

Index Net

With video-sharing emerging as a mainstay activity on many social networks, Instagram has been keen to push this behavior on its own platform – announcing that users will soon be able to share longer 60-second videos.

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Last week saw Huawei unveiling the P9 and P9 Plus, its latest flagship phones which it hopes will help it take on Apple and Samsung. So, today’s Chart looks at how Huawei currently performs when it comes to mobile purchase consideration.

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Facebook was in the news again recently following reports that it has been seeing a ‘context collapse’ on social media – a trend whereby users are becoming less likely to post or share things related to their personal lives (e.g. photos, status updates etc).

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With 1 in 3 online consumers saying that reviews from fellow customers influence their purchasing decisions, it’s significant that close to 50% are posting online reviews each month (rising to 6 in 10 among online shoppers). Indeed, a key finding in our new GWI Commerce report (available in a free summary version here) is that, for many digital consumers, reviewing the products they have purchased online has become the norm.

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Earlier this week, Twitter emerged as the winner of the much sought-after rights to live-stream NFL games online around the world (reportedly beating out Facebook and Amazon). And as today’s Chart shows, this deal could bring serious benefits to both parties.

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Following on from yesterday’s chart – where we looked at the top reasons for ad-blocking as a whole – today we examine the motivations which are driving people to block ads on their mobiles specifically.

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Source: www.globalwebindex.net
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