Watches Store SoHo

In December of 2012, G-SHOCK launched their first North American flagship store, G-Shock Soho. Nestled in the fashionable neighborhood on West Broadway, the store carries all current G-Shock, Baby-G, Edifice and Protrek timepieces, along with a second floor gallery which rotates quarterly to feature trendy and edgy artwork from a variety of artists. Also on display are a number of timepieces that have been a part of the building of our heritage. The store's design was developed with a working knowledge of what G-Shock represents, Absolute Toughness, as well as what it means to the consumers and collaborators. Our mission is to provide customers with an immersion in the brand-what it represents, why toughness is important in a timepiece and how new technologies can improve the overall performance and feature sets of a watch.

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